GOALS
Promote Brand Recall
Instill Brand Preference
Tranformational ads
Define the Brand Image
Persuade the Consumer
Direct Response
Recall Attribute with Brand Name
Scare the Consumer into Action
Social Branding
This ad of airtel is the best example for promoting brand recall. This ad was always in the mind of the consumers and due to the jingle used by them the sales of airtel went high. The ad shows the message strategy as to how friends will be their with you till the end.
The new ad of budwesier shows us Instill Brand preference. When we look at this ad, it feels good. how this dog keeps waiting for his friend to come back. The message that your friends are waiting comes out very clearly when we see this commercial.
This ad is yet another example of Instill Brand Preference. The sex appeal is used here to attract the customers. This ad of Calvin Klein having men and women both in the picture with such position makes it more enhanced. As Calvin Klein also sells inners, this is the best way to show their products and make the sell high by using Sex appeal.
This ad of Kayaking Jumbo Peanut has used humor as their appeal. One of the message strategies used to attract the consumers.
Such ads are made to scare the consumers into action. We are always worried about our skin and when an advertiser uses such an image we think about it and get a product to protect our skin. This is as well one of the message strategies thats used to get higher sales for the product.
This ad of GUCCI Defines the Brand image. The image used is luxurious and brings out the best of the ad clearly in a sophisticated manner.
Transformational Advertisement
The messsage strategy used here is to persuade the consumer. It shows fear appeal. The image shows shock and fear. The ad here is trying to say you shoulnt talk while someone is driving or else they might meet with an accident. The message is clealry conveyed in this ad.