Have you ever been in love with someone and ever felt that you want to spend your lives with them? If you are a girl I am sure you must have imagined your boyfriends proposing to you for like 1000 times in 1000 ways. The same applied to me as well and when I watched this Cartier- the proposal short film, I felt so touched and I wished the same for me. This short film has three different love stories set up in Paris which ends up in a proposal. The iconic Jewellery box by cartier appears at the Musée Rodin, in the lift at the Philharmonic Concert Hall, and at Charles de Gaulle Airport. The movie is a six minute romantic mixture which was nominated for oscars in the year 2006.
The movie begins with the couple in the car where the girl is leaving the city, who looks at her husband after seeing another couple kiss and holds his hand.. At the same time a guy is seen running who is late to meet his girlfriend on her birthday. At the airport- The girl keeps asking the guy if it’s going to be easy to stay away and assures her that he will call her day and night and even in between to show her the love. While he hugs her, he removes her passport. At the counter when asked for it, she panics and the husband helps her look for it in her bag. While doing so he gives her the cartier ring box and she is surprised. He tells her that he loves her so much that he could marry her again
Elevator- The guy in this is late and follows his girlfriend by running on the staircase just to reach her at every floor. At the last floor he tells her he loves her with Cartier ring box and the girl is astonished after seeing this sight.
At the museum- This couple roams around and guy suddenly goes away and sends the girl a picture of a sculpture. She follows it and finally she sees a Cartier ring in the hands of the sculpture. The guy comes from behind, takes the ring and proposes her.
I believe it’s a challenge when such brands play around with such stories but I think Cartier has been able to convey the message really well and it touches the heart of many couples like that. Not only that every time you look at the ring, you will get so attracted to it and you will want to have it. Well one of the best ways to do marketing of the brand is to advertise the ads in an impactful manner which I think Cartier does justice to.
Camjournal 